New Head of Business Development Europe – Matthias Zacek joins g-Xperts from Google

Am Tag des Handels am 27. September in Wien wurde die neue Zusammenarbeit erstmals präsentiert. Im Bild v.l.n.r.: Matthias Zacek, Head of Business Development bei g-Xperts, Herwig Baumberger, Geschäftsführer und Eigentümer von g-Xperts, Till Kreiler, Country Lead Google Maps, Google     Foto-Copyright: Arts Illustrated Studios

New Head of Business Development Europe – Matthias Zacek joins g-Xperts from Google

Matthias Zacek, who has been working at Google Austria as Industry Head Austria for six years started as Head of Business Development Europe at g-Xperts on October 1st. The Viennese company is a Google Premium Partner for Google Maps and Google My Business. The 15-person team specializes in the perfect use of Google Maps for physical sites. Zacek will be responsible for expanding and developing Business Location Services in Europe.

Matthias Zacek developed the area of ​​retail at Google from 2013 to 2016 and has been responsible for the entire Austrian ad business since 2016. At Google, his focus was on omnichannel and customer-centric, on-demand marketing. Specifically, he devoted himself, amongst other things, to the impact of digital touchpoints on the smartphone on the stationary frequency and the associated performance measurement. Together with Rainer Will, Managing Director of the Austrian Retail Association, he initiated among other things, the Customer Journey Study “Expedition Customer” and ORI, the omnichannel readiness index for retail, banks and the travel industry.

As an official Google Maps Partner, g-Xperts helps companies to keep their location data up-to-date in Google and to take advantage of Google Maps on their own website. Zacek will guide companies in the future and ensure to make use of 100 percent fit data in a user-oriented and local SEO effective way and subsequently make the rich information on locations and user behavior readily available.


“With the experiences of the last years at Google, I am very pleased to join our long-time partner g-Xperts. Demand in the market is high, and g-Xperts has proven to be a reliable and service-oriented player. Working closely with Google, we’ll help companies set the right digital signposts to increase customer satisfaction, in-store frequency, and revenue,” says Matthias Zacek.


“The reinforcement of our partner g-Xperts by Matthias Zacek will help to make the benefits and reach of Google Maps more well-known in the market and easier to use for companies. I am pleased about this step and wish the team every success,” says Till Kreiler, Country Lead Maps Enterprise DACH, Nordics, Eastern Europe, Russia, and Turkey.


Herwig Baumberger, Managing Director and owner of g-Xperts: “We serve more than 40,000 locations worldwide. Only three percent of all relevant companies currently maintain their data in Google Maps, thereby missing out on potential customers. We are making sure that this will change. Having Matthias join g-Xperts shows me that we are on the right track.”


With the Business Location Services g-Xperts offers a unique solution. The product consists of a location platform combined with competent service for quality management and maintaining locations on Google My Business. This way, thousands of business entries are kept up to date for customers with many locations.

The new cooperation was presented for the first time on 27 September in Vienna. In the picture from left to right.: Matthias Zacek, Head of Business Development at g-Xperts, Herwig Baumberger, CEO and owner of g-Xperts, Till Kreiler, Country Lead Google Maps, Google.

Photo copyright: Arts Illustrated Studios